每年十一月十一号，各大电商平台都掀起一场大型购物风波，并逐渐由国内蔓延至海外，这是为什么呢？
On 11th November every year, there’s a shopping spree on all the major e-commerce platforms in and outside China. Why is that?
11月11日，因为四个数字一，在中国一直被戏称为“单身节”或“光棍节”，成为单身男女自嘲的一个节日。
11th Nov, consisting of four number ‘1’, has been called comically as ‘Single’s Day’ in China as a self-mocking holiday for the single people in China.
然而在2009年11月11日，中国电商巨头阿里巴巴首次举办了“淘宝商城促销日”，从此一发不可收拾，逐渐成为了一年一度所有电商甚至是实体店的促销活动，其影响力也遍及海内外。
On 11 Nov 2009, Chinese e-commerce giant Alibaba started the first-ever “Taobao Market Promotion Day” and the concept quickly went viral. This day has since the day of every year for major promotion events of not only e-commerce platforms but also retail stores and the reach even goes overseas.
今年双十一，你买了吗？
11.11 2020, have you bought?