11月11日，在中国又被称为“光棍节guang1gun4 jie2”或“单身节dan1shen1 jie2”，是中国电商行业最重大的日子之一。
11th Nov, also known as ‘Single’s Day’ in China, is one of the most important days for the Chinese e-commerce industry.
中国电商领头企业，淘宝、天猫、京东等等每年都在十一月起就开始大规模的打折促销活动，并在双十一这一天达到顶峰。
Leading e-commerce companies such as Taobao, TMall, JD all started a wave of discounts since the start of November, which peak on the Single’s Day.
据阿里巴巴的初始数据显示，今年零点过后仅仅1小时3分59秒，天猫双十一全球狂欢节成交额就超过了1000亿元，再次打破历史记录。
According to non-audited initial data from Alibaba, the GMV of TMall on Single’s Day this year broke the historical record again, exceeding 100 billion RMB at only 1 hour 3 minutes and 59 seconds.